Shaped by you
Tastes and attitudes towards chocolate have evolved since John Cadbury opened his grocer’s shop on Bull Street, Birmingham 200 years ago.
A constant throughout Cadbury’s history is a desire to understand what you, our consumers, want and enjoy in chocolate, and how we can delight you time after time.
To illustrate how this remains true today, our Cadbury Unwrapped report identifies the trends shaping chocolate consumption today, and how these have influenced the Cadbury products you love.
This is Cadbury Unwrapped.

Cadbury Unwrapped UK
Learn how we develop and make our products in the UK, and how innovation is key to our enduring popularity.
Cadbury in the UK
500,000 litres
That’s how much British milk we process every day to make Cadbury chocolate
30 countries
Every Cadbury bar sold globally begins life in Bournville
1.8 million blocks
That’s how much chocolate our Bournville factory produces in 24 hours
@CadburyUK Stories
We love it when you share a Cadbury moment! Follow us on Instagram to share your Cadbury stories and see what we’re up to!
